Evaluation Question 3: What Kind of Media Institution Might Distribute Your Media Product and Why?

When researching publishing and distribution companies such as Bauer media and Future plc, they both had many music magazines. Bauer media appeared to have more well known music magazines such as Kerrang and Q.

However a very successful magazine brand in the UK is NME who are published by IPC media. As i researched NME magazines and used many of the conventions used by it, i found that an institution such as IPC media would be ideal when looking for a company to distribute 'UNDERGROUND'. However i also believe that it would be a suitable company to use as they only have one music magazine, therefore if they were to distribute 'UNDERGROUND' they would improve there competition with competitors such as Bauer media or Future Plc.

As NME is a well known magazine, showing customers that the same publisher, distributes 'UNDERGROUND' will bring loyal fans over from NME to read 'UNDERGROUND' as well, therefore improving the success of 'UNDERGROUND'.